the do team

meet the people behind The DoNation

Hermione Taylor, Founding Director

Hermione TaylorHermione has never liked to be conventional, and has always been a sucker for a challenge. Why else, as a diabetic with a metal femur, would she have decided to cycle from London to Morocco? And then returned to set up a social enterprise in exciting but un-trodden territory in the midst of the financial crisis?

Hermione completed an MSc in Environmental Technology, learning the ins and outs of the global environmental scenario and international climate policy. Her thesis acted as great market research for The DoNation – it was the first comprehensive analysis of the role of climate change pledge schemes on environmental behaviour change. How handy.

Hermione has also spent a great chunk of time working in Vancouver, Canada – a place that remains close to her heart. She’s always known she wanted to work in the environmental field and has a diverse range of experience, but she had never dreamt of setting up her own business... it all came about rather by surprise.

Daily dose of fun? Cycling home with her hands in the air



Martin Warne, Chief Technical Officer

After spending his first 18 years living in the countryside, Martin went to Southampton University where he spent his days playing with paper blocks and robots while getting his MEng in Computer Science.

After leaving uni and spending some time at a web agency he’s realised he can actually combine the web and his love of the environment by helping to run the Cleanweb UK meet up and working at The DoNation. So he’s now hard at work on The DoNation’s new site in all it’s shininess.

Daily dose of fun? Watching any football he can find





Jesy Cordell, Design and UX Assistant

Over the last few years, Jesy has found a deep love for folk music, and spends a lot of time going to shows and discovering new artists. She likes to play music herself on her flute, though only in the privacy of her own home. She loves the outdoors, and if given a choice will always walk, especially if the weather is nice.

Jesy recently completed a Get Digital course with the Princes Trust and Accenture, and is now excited to dive into work with The DoNation.

Daily dose of fun? A bit of archery in the woods




Richard Parker, Commercial Director

Richard has a background in retail sales management, business psychology and communications. Now with The DoNation he will use this experience to help show businesses that sustainable working isn't just greener, it's better.

Daily dose of fun? Cycling around London soaking up the culture






Nick Beall, Marketing & Communications Manager

Nick joined The DoNation in January of 2015 with a background in Digital Marketing and a passion for the environment. Now as Marketing and Communications Manager he’ll be driving our messaging towards our goal of helping as many people as possible take bite sized steps to more sustainable lives.

Daily dose of fun? Trying to find London's best curry house.



Jose Antonio Martin, Junior Web Developer

Jose joined The DoNation at the beginning of 2015, after several years working in the Banking IT sector. He is now eager to recycle his previous backend programming experience and use it to help building the DoGoodForBusiness platform.

Daily dose of fun? Playing any football match he possibly can.






Advisory Group

We are supported by a fantastic advisory group, including:

James Easterbrook

Business development & Innovation Director, Fallon London; MD at MyAgency.


Tom Pakenham

Founder & Director, Green Tomato Cars & Green Tomato Energy.


Pete MacRobert

Founder @ Pixie Labs;Head of R&D, News International.


Julian Smith






Financial advisor; Head of Corporate Broking, Jefferies & Co & Dresdner Kleinwort.