Join our story: invest in the DoNation

the do team

meet the people behind The DoNation

Hermione Taylor, Founding Director

Hermione TaylorHermione has never liked to be conventional, and has always been a sucker for a challenge. Why else, as a diabetic with a metal femur, would she have decided to cycle from London to Morocco? And then returned to set up a social enterprise in exciting but un-trodden territory in the midst of the financial crisis?

Hermione completed an MSc in Environmental Technology, learning the ins and outs of the global environmental scenario and international climate policy. Her thesis acted as great market research for The DoNation – it was the first comprehensive analysis of the role of climate change pledge schemes on environmental behaviour change. How handy.

Hermione has also spent a great chunk of time working in Vancouver, Canada – a place that remains close to her heart. She’s always known she wanted to work in the environmental field and has a diverse range of experience, but she had never dreamt of setting up her own business... it all came about rather by surprise.

Daily dose of fun? Cycling home with her hands in the air



Harriet Rockliff, Chief Operating Officer 

Harriet RockliffHarriet has always been into the green way of living with a love for bargain hunting in charity shops, cooking yummy vegetarian food and recycling everything; but she only recently discovered she could make a career out of her interests. After writing her MA thesis on the barriers to individual action on climate change she is now taking on that challenge at a practical level with The DoNation.

Harriet loves an adventure and spent two years working at a primary school out in sunny Madrid (lucky girl!) where she learnt some great networking and interpersonal skills, as well as the ability to chat away happily in Spanish.

Now she’s ready for another challenge and loves getting her teeth stuck into all The DoNation's projects. 

Daily dose of fun? Cooking delicious food with the music blaring



Martin Warne, Chief Technical Officer

After spending his first 18 years living in the countryside, Martin went to Southampton University where he spent his days playing with paper blocks and robots while getting his MEng in Computer Science.

After leaving uni and spending some time at a web agency he’s realised he can actually combine the web and his love of the environment by helping to run the Cleanweb UK meet up and working at The DoNation. So he’s now hard at work on The DoNation’s new site in all it’s shininess.

Daily dose of fun? Watching any football he can find





Jesy Cordell, Design and Communications

Over the last few years, Jesy has found a deep love for folk music, and spends a lot of time going to shows and discovering new artists. She likes to play music herself on her flute, though only in the privacy of her own home. She loves the outdoors, and if given a choice will always walk, especially if the weather is nice.

Jesy recently completed a Get Digital course with the Princes Trust and Accenture, and is now excited to dive into work with The DoNation.

Daily dose of fun? A bit of archery in the woods




Richard Parker, Business Development

Richard has a background in retail sales management, business psychology and communications. Now with The DoNation he will use this experience to help show businesses that sustainable working isn't just greener, it's better.

Daily dose of fun? Cycling around London soaking up the culture







Advisory Group

We are supported by a fantastic advisory group, including:

James Easterbrook

Business development & Innovation Director, Fallon London; MD at MyAgency.


Tom Pakenham

Founder & Director, Green Tomato Cars & Green Tomato Energy.


Pete MacRobert

Founder @ Pixie Labs;Head of R&D, News International.


Julian Smith






Financial advisor; Head of Corporate Broking, Jefferies & Co & Dresdner Kleinwort.