the do team
meet the people behind The DoNation
Hermione Taylor, Founding Director
Hermione has never liked to be conventional, and has always been a sucker for a challenge. Why else, as a diabetic with a metal femur, would she have decided to cycle from London to Morocco? And then returned to set up a social enterprise in exciting but un-trodden territory in the midst of the financial crisis?
Hermione completed an MSc in Environmental Technology, learning the ins and outs of the global environmental scenario and international climate policy. Her thesis acted as great market research for The DoNation – it was the first comprehensive analysis of the role of climate change pledge schemes on environmental behaviour change. How handy.
Hermione has also spent a great chunk of time working in Vancouver, Canada – a place that remains close to her heart. She’s always known she wanted to work in the environmental field and has a diverse range of experience, but she had never dreamt of setting up her own business... it all came about rather by surprise.
Daily dose of fun? Cycling home with her hands in the air
Contact: hermione@thedonation.org.uk
Advisory Group
We are supported by a fantastic advisory group, including:
James Easterbrook of Fallon London and formerly MD of MyAgeny, an all-round digital marketing legend;
Tom Mansel-Pleydell, a specialist in social businesses and former Business Development Manager of both JustGiving and ClearlySo;
Susan Walsh, Senior Legal Counsel at KPMG and Hermione’s Business Mentor;
Peter MacRobert, entrepreneur and software developer, currently Head of R&D at News International; and
Tom Pakenham, CEO of Green Tomato Energy and founder and director of Green Tomato Cars.
Andy Hind, previously Finance Director at The Burton Group.
