the do team

meet the people behind The DoNation

Hermione Taylor, Founding Director

Hermione TaylorHermione has never liked to be conventional, and has always been a sucker for a challenge. Why else, as a diabetic with a metal femur, would she have decided to cycle from London to Morocco? And then returned to set up a social enterprise in exciting but un-trodden territory in the midst of the financial crisis?

Hermione completed an MSc in Environmental Technology, learning the ins and outs of the global environmental scenario and international climate policy. Her thesis acted as great market research for The DoNation – it was the first comprehensive analysis of the role of climate change pledge schemes on environmental behaviour change. How handy.

Hermione has also spent a great chunk of time working in Vancouver, Canada – a place that remains close to her heart. She’s always known she wanted to work in the environmental field and has a diverse range of experience, but she had never dreamt of setting up her own business... it all came about rather by surprise.

Daily dose of fun? Cycling home with her hands in the air



Harriet Rockliff, Marketing and Operations 

Harriet RockliffHarriet has always been into the green way of living with a love for bargain hunting in charity shops, cooking yummy vegetarian food and recycling everything; but she only recently discovered she could make a career out of her interests. After writing her MA thesis on the barriers to individual action on climate change she is now poised to take on that challenge at a practical level with The DoNation.

Harriet loves an adventure and spent two years working at a primary school out in sunny Madrid (lucky girl!) where she learnt some great networking and interpersonal skills, as well as the ability to chat away happily in Spanish.

Now she’s ready for another challenge, and after interning at The DoNation for five months she was delighted to be taken on board full-time; ready to get her teeth stuck into our up and coming projects.

Daily dose of fun? Cooking delicious food with the music blaring



Martin Warne, Lead Developer

After spending his first 18 years living in the country side Martin went to Southampton University where he spent his days playing with paper blocks and robots while getting his MEng in Computer Science.

After leaving uni and spending some time at a web agency he’s realised he can actually combine the web and his love of the environment by helping to run the Cleanweb UK meet up and working at The DoNation. So he’s now hard at work on The DoNation’s new site in all it’s shininess.

Daily dose of fun? Watching any football he can find




Katie Leung, Marketing Intern

Moving back and forth between Hong Kong and Canada for the first chunk of her life, Katie discovered an environmentally conscious lifestyle when she moved to Southern Japan to teach English.

Adjusting to a country with hardly any public garbage bins in sight, meticulously separating all recyclables, and watching her students learn to grow their own rice instilled a possible greener lifestyle through slight habit changes.

Returning to Hong Kong after Japan and working in fashion marketing for two years, she finally decided to make the jump from retail consumerism to sustainability. Now, she's ready to take on another new city, London, and charging full speed ahead as Marketing Intern at The DoNation.


Daily dose of fun? Wandering around this amazing city (even the dodgy parts)



Advisory Group

We are supported by a fantastic advisory group, including:

James Easterbrook

Business development & Innovation Director, Fallon London; MD at MyAgency. 

Tom Pakenham

Founder & Director, Green Tomato Cars & Green Tomato Energy.

Pete MacRobert

Founder @ Pixie Labs;Head of R&D, News International.

Julia Rebholz

MD of Ignite Social Enterprise; Director of Strategy Centrica.

Julian Smith

Financial advisor; Head of Corporate Broking, Jefferies & Co & Dresdner Kleinwort.