Health
And eating too much red meat is also bad for us – not least for our waistlines and arteries.
Meat and dairy are the main source of saturated fats in our western diets, and their growing popularity is responsible for the huge increase in cases of cardiovascular disease, diabetes and bowel cancer.
Deforestation
More meat eating means more agricultural land needed. We can’t make land any more, so we clear it.
The primary cause of tropical deforestation is agriculture. Aside from the staggering greenhouse gas emissions, deforestation leads to a whole host of problems. It displaces local communities, causes social unrest and corruption, disturbs rainfall patterns, increases flood risks, contaminates rivers and endangers native species.
Basically, it’s bad news.
How?
You needn’t become a die-hard vegetarian, but going meat-free for a few days isn’t too tough. And on when you do have a meaty treat, why not use the money you’ve saved on buying some free-range or organic meat, or experiment with some less well used cuts? There’s more to life than chicken breast and stewing steak.
Cooking up a good vegetarian meal requires some imagination but a good vegetarian dish can be fantastic, nutritious, bursting with flavours and cheap too.
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Yotam Ottolenghi’s incredible cooking column in the Guardian, The New Vegetarian, is a tasty source of inspiration.
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There are also some brilliant cookbooks that may help you forget about meat altogether! Click on the images below to check them out.
We also recommend a few cookbooks to help make things interesting as you cook up a vegetarian storm. Our friends at Beetroot Books have also been nice enough to give our users a 15% discount on the following titles. Just type the code 'Beet19' when you get to the checkout:

To make the transition that bit easier, why not have your fresh veg delivered to your doorstep? You could even start growing your own, get some great advice from Guardian Life Style website.

Sharing your experience can make it that bit easier; why not throw a Come Veg with Me dinner party? Invite your friends over and start experimenting and sharing veggie ideas!
Want to do this action? Head over to our list of Doers to find someone to pledge for.
Got other tips or great resources to share? Please email them over to us at info@thedonation.org.uk
1 - Livestocks Long Shadow - FAO