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Water is the liquid of life, and it’s free. But the magic of marketing and the madness of men has led to us Brits spending almost £2billion a year on bottled water.
And the myth that bottled water is healthier is just that, a myth: there are often tighter regulations on the quality of tap water than bottled water1.
Drink tap water for the next two months, save money and reduce waste while rehydrating the low carbon way. You can even do it in style with a handy reusable bottle.
Why?
Waste
An estimated 13 billion plastic bottles are thrown away each year2, adding to our fast overflowing landfills. Perhaps more worryingly, many of these end up in our oceans where they break down into little bite-sized plastic pellets to form the likes of the ‘great pacific garbage patch’.
Health
Water and health go hand in hand, so clearly a bottle in hand can only be good. But it’s the convenience and not the content that’s the key: bottled water has been repeatedly shown to be no better for you than tap.
So why not get yourself a stylish and sturdy reusable bottle that you can always keep with you in times of need?
Taste
When it comes to blind taste testing, even die-hard bottled water advocates prefer the tap variety. Go on, test yourself.
Money
£1 buys you 1,000 litres of tap water in the UK5. How many litres of bottled water can you get for £1? Not that many...
Watch The Story of Bottled Water to delve a little deeper into this slippery industry.
Climate change
Bottled water is 1,000 times more carbon intensive than its tap alternative3, mainly because of packaging and transport.
17,000
cars could be powered for a year on the oil that is used to produce water bottles in the UK4.
And talking of transport, moving bottles of water around the globe adds about 100g CO2 per bottle to the equation5. Fiji water in the Yorkshire Dales anyone? What?!

How?
1. Buy yourself a reusable bottle
2. Fill it up
3. Drink.
While on the go, ask nicely and cafes, restaurants, pubs, bars will fill it up for you. GiveMe Tap helps you out with this.
Buy one of their snazzy bottles and not only does half the money go towards water projects in Africa, but they have teamed up with cafes, restaurants and bars across the country to make sure you can re-fill your bottle whilst on the move.
Funky collabsable bottle Ohyo is great for those wanting to lighten the load. Once done with your water, simply compress the bottle down - and it can fit in your pocket!
Ohyo are also making it easier for you to top up your bottle with Find-a Fountain, an exciting new campaign aimed at increasing the amount of drinking fountains available to the public. If your tap water doesn’t tickle your taste buds, get yourself a jug or on-tap filter. However you do it, it's time to Tap it.
Want to do this action? Head over to our list of Doers to find someone to pledge for.
Got other tips or great resources to share? Please email them over to us at
1 - Earth-Policy.org
2 - http://archive.theplastiki.com/plasticsissues/
3 - Berners-Lee, M (2010). How Bad are Bananas?
4 - BBC Panorama
5 - Berners-Lee, M (2010). How Bad are Bananas?
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